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Kintsugi – The Art of Hair Renewal

What is Kintsugi?

Kintsugi is the ancient Japanese art of mending broken pottery with lacquer dusted with powdered gold to create something new and magnificent. In kintsugi, one doesn’t try to cover up flaws. The focus is on rehabilitating the object into something new and extraordinary –– something even stronger.

kintsugi pottery | KintsugiIn haircare, Kintsugi is a standout word for a standout mission –– one that may change how you think about your tresses. You see, all hair deserves to be rejuvenated with luxurious solutions, whether you’re at a salon or at home.

And, damaged hair isn’t something to be “hidden away” –– not when it can be restored to its natural beauty with a little love and the right ingredients.

A Premium Hair Care Brand*

Kintsugi was created by hair specialist and Beverly Hills salon owner Paul Lindsey, who, after years in the business, understands how fundamental hair is to a woman’s beauty. Paul has dedicated his career to the art of helping soothe damaged hair.

Inspired by the art of kintsugi while traveling in Japan, Paul returned home with a new mission in mind. He wanted to provide women with the decadence of luxury haircare combined with scientifically-supported ingredients that would help enliven and beautify hair –– just like that gilded lacquer on the damaged pottery.

Kintsugi’s elite hair care formulas redefine luxury by combining science and glamour. They exude a high-end salon feel while helping provide ongoing improvements to the look and feel of hair.

hair products | Kintsugi

These products outperform “traditional” formulas because they, quite simply, set a new standard in healthy hair care.

Kintsugi knows that confidence walks hand-in-hand with a healthy, gorgeous head of hair.

*All individuals are unique. Your results can and will vary.

Repairing the Look of Damaged Hair

damaged and healthy hair | Kintsugi
Many women are faced with a multitude of everyday hair struggles. Ironically, they’re often caused by the very tools and techniques they turn to for more beautiful-looking hair –– hair coloring, heat styling, etc. Add in lifestyle factors, like stress and diet, and it’s understandable how hair damage is remarkably common.

What Does Hair Damage Look Like?

A smooth flat hair cuticle (the outer layer of a hair strand) locks in moisture and gives the appearance of smoother, shinier hair. But when hair becomes damaged, the hair cuticle becomes rough and raised. Hair damage commonly appears as:

  • Dry hair
  • Frizzy hair
  • Brittle hair
  • Rough hair
  • Lackluster (dull, flat, lifeless) hair
  • Split ends
  • Hair that tangles more easily
  • Thinning hair

Potential Causes Of Hair Damage

1. Heat Styling

Hairdryers, flat irons, curling wands… say hello to gloriously straight hair or bouncy curls instantly. But these heat styling tools can also dry the cuticle and cause heat damage.

2. Bleaching And Chemical Dyes

Bleaching (removing the hair’s natural pigment) or dying (adding pigment to the hair) may leave hair looking and feeling dry, brittle, and rough.

3. Tight Hairstyles

Tight hairstyles, like buns, ponytails, cornrows, dreadlocks, hair extensions, or weaves, often pull on the hair quite tightly. This may lead to hair breakage.

4. UV Rays

The sun’s rays don’t just burn the skin, they can also dry and damage your hair. Throw in saltwater and chlorine, and your hair is in for a battle.

Easing Everyday Hair Stresses*

Kintsugi understands that you can’t be expected to stop the hair coloring, the blowouts, or the weaves. Hairstyling is, in itself, an art form. Instead, Kintsugi aims to help alleviate everyday hair stresses with products that help target, protect, and support the restoration of your hair.

nourish damaged hair | Kintsugi

In fact, Kintsugi specializes in helping rejuvenate the look of damaged, dull, thinning hair and helping to restore it to its natural health and beauty.

*All individuals are unique. Your results can and will vary.

Healthy Hair Care Routine For Damaged Hair

So, how can you help hair that’s dry, brittle, and lackluster? And, how do you continue to protect it?

Answer: have an arsenal of incredible products that work to help restore and enhance the appearance and feel of your hair.

1. Strengthen From The Inside Out*†
keranew | KinstugiNot all solutions are external when it comes to beautiful hair. “Feeding” the hair from the inside may also help to combat weak, lackluster hair and the damage caused by heat styling, pollution, and UV rays.


By harnessing the power of keratin proteins in capsule form, KeraNew helps to nourish your scalp, strengthen your tresses, and add shine and volume. Collagen helps to replenish the body’s supply of natural collagen and is the protein that gives hair its structure.

2. Apply A Treatment Serum*
A good weightless serum can act as both a styling tool and a deep conditioning treatment in one. Kintsugi’s Amplifying Glaze is a volumizing serum that provides lightweight, flexible hold while boosting each strand to help make hair look incredibly voluminous.

It’s powered by a copolymer blend that helps to smooth hair cuticles, while a restorative protein complex helps combat dullness and breakage. It also provides built-in heat and UV protection to help stop damage before it happens.

3. Choose Your “Shampoo” Wisely* 
infused hydration | Kintsugi

  1. You may have heard about the “no poo” movement –– avoiding shampoo altogether to help combat dry hair? Well, there is another way: a cleansing conditioner.


4. Awaken The Scalp*

  1. It’s all too easy to forget about the scalp when you’re focused on beautiful locks, but the scalp plays a big part in hair care. In fact, it’s quite literally the “root” of all hair care.Awakening Mist is a leave-in scalp elixir that helps to nourish the roots, supports natural hair growth, and silkifies strands. It’s really quite the team player for your hair care kit.

moisture bond & awakening mist | Kintsugi

5. Prime Your Day*

Do you use a makeup primer on your face? Well, a good hair primer can help you in the same way –– priming your strands for easy styling, while also helping to defend them from damage.

The Moisture Bond Conditioning Spray is armed with anti-frizz compounds that “seal” the hair cuticles to help give your strands a glossy, more lustrous look. Additionally, the leave-in conditioner infuses hair with moisture, without weighing it down.

*All individuals are unique. Your results can and will vary.

A Hair Reincarnation

In a world where most people can’t be tended to by a professional hairstylist each day, it may be comforting to know that high-quality products are at your fingertips. Kintsugi products contain powerful, revolutionary ingredients designed to help you take great care of your hair –– from roots to tip.

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